Readioo is now available at Pias Livs in Finland

Pias Livs was founded in 1986 by Pia, who still owns the store. At first, the store was a classic village store with a small selection of groceries such as milk, sugar, flour, etc. Village store after village store around Finland has had to close when the larger chains took over the market, but not Pias Livs. They are flourishing like never before!

During the pandemic when the borders were closed, there was a great demand for Swedish food, so Pias Livs took action and started importing Swedish products according to customers' wishes. It was a real success! The store's range has developed enormously in recent years. Now the store is also well-stocked with gift items. Especially products with Swedish fairy tale characters are a real bestseller! No one will miss that at Pias Livs, people love Pippi! There is a wide range of Pippi products here!

We at Readioo are so excited to have a physical presence in Ostrobothnia, Finland, where many Swedish-speaking families live. We look forward to growing together!