Egmont and Readioo collaborate – launch interactive Bamse books
Story House Egmont , one of the Nordic region's leading media companies , is starting a collaboration with Readioo , a Swedish e- tech company that creates interactive reading experiences for children. The collaboration involves a launch of interactive versions of four classic and beloved Bamsetitlers .
With With Readioo's reading pen , children can listen to audio directly from the pages of the interactive Bamse books. By dabbing Read the pen against texts or images, the characters and the plot come to life with narration and sound effects . These give a playful and engaging dimension to reading. which stimulates language development and interest in reading.
Each book contains as many as 200-300 interactive locations to explore. Reading turns into an exciting adventure as children set out in search of all the sounds hidden on the book pages.
– " We are incredibly proud to collaborate with Egmont. Bamse has a unique place in the hearts of both children and adults." and to create "Interactive books with our reading pen allow us to take storytelling to a new level. The combination of physical book and audio offers a reading experience that is both educational and entertaining , " says Linda Wennerström, co-founder and COO at Readioo .
The collaboration is an expression of Egmont's ambition to combining its long tradition of storytelling with innovative technological and pedagogical solutions.
– " We are very happy about this collaboration with Readioo. Integrating their innovative reading pen into our Bamse books is an exciting step that we hope can enrich the experience of Bamse's magical world and stories ," says Gitte Nørgaard . Grytli , Creative Development Manager at Story House Egmont .
The four interactive Bamset titles will be launched in spring 2025. When sales start, the books will also be available at Readioo's retailers, including NK Bokhandel and SmartaSaker . The books are also available for preschools to order.
About Story House Egmont
Story House Egmont is part of the Egmont Media Group foundation, one of the largest media groups in the Nordic region with operations in over 30 countries. Since its inception more than 145 years ago, their motto has been “We bring stories to life”. Egmont’s surplus is used to help children and young people in vulnerable situations.
About Readioo
Readioo is a Swedish edtech company that offers publishers the opportunity to create interactive versions of their books. The company strives to awaken children's love of reading and create educational, screen-free reading experiences.
For further information please contact:
Linda Wennerstrom
COO, Read ioo
Email: linda.wennerstrom@readioo.com
Phone: 076-321 48 76
Gitte Nørgaard Grytli
Creative Development Manager , Story House Egmont
Email: gitte.norgaard.grytli@egmont.se
Phone: 079-340 80 30
